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The Pros and Cons of Sponsored Blog Posts vs. Affiliate Marketing in 2019…

Digital Course Training Blog August 24, 2019.

The Pros and Cons of Sponsored Blog Posts vs. Affiliate Marketing …

 

What motivates an influencer to post? Most often it’s about the two P’s: passion and payment. Most influencers should have a passion for what they write about. But make no mistake—payment can boost that passion and often result in a killer influential post for brands.

Keep in mind that bloggers spend a lot of time building their influence. Asking them to share a new product, opinion, or announcement without payment can sometimes be likened to going to a restaurant and asking for a free meal just because you’re hungry. Don’t get me wrong: many bloggers post free content to build their brand and readership, and it’s rare that an influencer gets paid for every single post they write. After all, a nice blend of authentic and sponsored posts is optimal for maintaining a healthy readership.

But when brands have a marketing goal, it’s important to understand that influencers can be compensated in multiple ways for their time, as we discussed in this post. Two of the most common ways are sponsored blog posts and affiliate marketing.

What is the difference?

Writing sponsored posts results in immediate payment for active work. With sponsored writing, the interaction between a blogger and the client is more personal. An interested party approaches bloggers who meet specific criteria. Most brands want influencers that have a lot of readers as well as a certain number of followers on social media outlets, and, of course, the right target audience.

Read More: The Pros and Cons of Sponsored Blog Posts vs. Affiliate Marketing …
 
 

The 8 Best Affiliate Networks for Earning Passive Income in 2019 …

What motivates an influencer to post? Most often it’s about the two P’s: passion and payment. Most influencers should have a passion for what they write about. But make no mistake—payment can boost that passion and often result in a killer influential post for brands.

Keep in mind that bloggers spend a lot of time building their influence. Asking them to share a new product, opinion, or announcement without payment can sometimes be likened to going to a restaurant and asking for a free meal just because you’re hungry. Don’t get me wrong: many bloggers post free content to build their brand and readership, and it’s rare that an influencer gets paid for every single post they write. After all, a nice blend of authentic and sponsored posts is optimal for maintaining a healthy readership.

But when brands have a marketing goal, it’s important to understand that influencers can be compensated in multiple ways for their time, as we discussed in this post. Two of the most common ways are sponsored blog posts and affiliate marketing.

What is the difference?

Writing sponsored posts results in immediate payment for active work. With sponsored writing, the interaction between a blogger and the client is more personal. An interested party approaches bloggers who meet specific criteria. Most brands want influencers that have a lot of readers as well as a certain number of followers on social media outlets, and, of course, the right target audience.

Read More: The 8 Best Affiliate Networks for Earning Passive Income in 2019 …

101 Awesome Affiliate Programs To Make Money In 2019 …

Affiliate marketing has opened new doors for side hustles and solopreneurs. In short, these affiliate programs let you make money off of selling someone else’s product—usually between 5% and 20% of the sale price.

This extremely popular amongst software companies and other subscription services, and are usually embraced by bloggers and social media influencers with a large readership and follower counts.

Software affiliate marketing is especially profitable for bloggers because many companies will actually offer recurring commissions, meaning that you get paid for each month that a user is actively subscribed to a service.

So sell the software once, and you’ll receive monthly commissions for as long as the user sticks around—sounds pretty great, right?

Not interested in software? No worries—you can promote other services like physical products, investment opportunities, and even

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